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Link to read me page with more information.
All my clients are feeling squeezed at the moment. Sales are harder to make. Costs are rising and margins declining. Marketing spend is under pressure. Staff are the biggest cost of all, so clients are making staff redundant.
How can you market without increasing marketing spend?
How do you use fewer staff to deliver an even better service?
Read MoreIt's a new year, so why not do things differently, cheaper but better?
I've worked with Lucy Thomas, NPD Manager at innocent drinks, on several new product development projects. She's agreed to do a bit of sharing on the topic here so you can benefit from innocent's cost-effective ways of developing new products.
Here are her thoughts:
Read MoreJust before Christmas, one of the Leon founders asked me to look at transaction times in their peak lunchtime trading hour in one of the branches.
How could transactions with customers be made faster? Aim: to get more sales through in the crucial lunchtime peak hour.
I did four things simultaneously:
Read MoreNick and Camilla Barnard of Rude Health asked if I could help with some questions they had.
I took their new product and, with Tesco's Head office and store permission, put it in the aisle to see if folk noticed it.
I asked customers whether this new product stood out and what it was saying about itself.
Read Moreasked Libby Gibson (pictured above) of Piper Private Equity to come up with 5 Things to Consider when going for private equity. Piper have worked with Boden, Bottlegreen, Las Iguanas, and many other brands. For more on their background and approach: www.piperprivateequity.com
Thank you, Libby.
Libby's 5 questions for you are:
1) Do you like the people? Firstly and most importantly, you need to ask yourself if you like the people. I describe it as like a marriage - they are going to be an integral part of your business for the next 3-5 years, so the right chemistry is vital.
Read More