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Blog

Filtering by Tag: new product

Tessa's Take: Using Choice Architecture: A Big Business Advantage for You?

Tessa Stuart

Like all of us, Homer is a 'cognitive miser'. We don't like thinking - deliberative thinking is hard and difficult.  

Humans make less than perfectly thought out decisions all the time, intuitively, emotionally, effortlessly and quickly. We're good at it - it's why we have survived.

If you give people a choice of three things on a menu, they will choose in the middle. Online clothing retailers exploit this brilliantly.

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categories Uncategorized
tags anchor, business advantage, choice architecture, choices, compare, consumers, decisions, humans, intuition, menu, new product, thinking

What Rude Health Learnt About Their New Product

Tessa Stuart

Nick and Camilla Barnard of Rude Health asked if I could help with some questions they had.  

I took their new product and, with Tesco's Head office and store permission, put it in the  aisle to see if folk noticed it.

I asked customers whether this new product stood out and what it was  saying about itself.

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categories Uncategorized
tags aisle, box, challenger brand, customers, granola, new product, Nick and Camilla Barnard, pack, packaging, price, question, Rude Health, stood out, store permission, Tesco, Tessa@s research