Speaking
Tessa is an experienced and engaging speaker on food branding communication to shoppers.
She has years of experience helping established food companies like Cadbury, Unilever, Dole and innocent drinks understand their customers and build food and drink products for them.
She also helps newer challenger brands succeed, working with Jimmy’s Iced Coffee, Peter’s Yard Crispbreads, Rude Health, The Collective, Oatly, Graze, Cawston Press, and others to nail their customer offer, sizing, branding, and pack health messages, so their 'Pack-vertising' can attract MAXIMUM attention and sales from shoppers in the super-competitive aisles.
“Tessa’s speech at Food Exchange about the all important orgasmic ‘glow’ on packaging was as thought-provoking as it was engaging.”
Watch Tessa speak about launching and growing your food business.
Here are some of the food entrepreneur and food branding events in the UK where Tessa has spoken:
The Grocer “Build A Brand” conference
BBC Radio 4’s Today programme as an expert speaker alongside Prue Leith
Enterprise Nation Food Exchange events and Bread & Jam Festival events
Guardian Masterclass How To Build A Food Business
Tessa has guested on the Pick List, a food industry podcast, discussing Amazon Fresh, compostable packaging and PepsiCo and Heinz selling online.
Come into the supermarket aisles with me and discover exactly which "pack-vertising", colour, and word cues catch customers' eyes, so you can use them on your product....