I'm proud to have worked with global brands and challenger brands on customer research that gets them noticed on and flying off those supermarket shelves.
Client Case Studies
How Research Helped Peter's Yard Get Stocked More Widely
We knew we were No 1 in the category in John Lewis Oxford St, and growing because the buyer told us, but we didn't know why, and what we needed to replicate if we were to go on and guarantee similar success in Waitrose or other premium accounts.
Tessa’s in-store research told us who bought our crispbreads, how they first heard of them and how they used them. We also learned what our consumers loved about the product, the packaging and the provenance. We used Tessa’s research results in our meetings with Ocado and Waitrose and gained product listings in both.
-Wendy Wilson-Bett, Co-Founder of Peters Yard Crispbreads
The Collective Dairy Sees 50% Sales Increase from In-Store Research
We originally launched our “Plain Jane” for customers who just loved the base of our yoghurt, and wanted a plain option. We received emails and got feedback telling us the blue packaging and "Plain" name perhaps indicated a non-sweetened yoghurt.
When Tessa did some in-store research for us in the aisles, it reconfirmed what customers thought. We tweaked the name to Sweet Jane, chose a warmer colour, pink, for the label, and put a clear message on pack about the touch of honey in the yoghurt. Not only were consumers really clear on what's in the pot, but our sales increased by 50%!
-Amelia Harvey, Co-Founder of Collective Dairy