“Every time we work with Tessa, we walk away with unexpected insights and a deeper understanding of shoppers. Feedback from real people in real shopping environments is simply priceless.”

“The work Tessa has delivered for Hip Pop has been both insightful and thought provoking. Armed with an amazing ability to gain fantastic knowledge from consumers we have a wealth of information that will drive not only our brand strategic intent but also our innovation pipeline. I have no hesitation in recommending Tessa!! Huge thank you from Hip Pop!”

“Tessa’s work for us in the chilled aisle direct with shoppers at the point of purchase brought a whole new level of colour and insight to our brand planning process. We are now clear on the emotional heart of our brand, our points of difference, our triggers and barriers to purchase, as well as future food territories for innovation.”

“Shopper research is so often overlooked. Tessa was incredibly quick to respond to the brief and able to really drill into our key questions. We got a mountain of actionable insights within two weeks and a much richer picture of what was actually happening in store [Tesco].”

“Tessa has been instrumental to our Red Red stews range, now launched in Whole Foods. She uses a very hands-on approach, going where consumers work, live or do their shopping and starts informal conversations - this allows her to get very simple but real discussions with people. With her past experiences in food branding and research, Tessa brings an incredible sense of analysis which guided our thinking and our decisions several times.”

“Tessa’s in-store research technique really enabled her to bring to life consumer insights on Fullgreen in a way that no qualitative or quantitative research could do. We were very happy with the results and highly recommend her to anyone interested in getting genuine, unrehearsed customer feedback!”

“Asset Research came well recommended and didn’t fail to add real value to our internal insights. Tessa had a great understanding of both the category and execution around obtaining in-store real consumer insight. I would most definitely recommend. Thanks again.”

“We originally launched Plain Jane for customers who just loved the base of our yoghurt. We received emails and gained feedback from customers telling us the blue packaging and “Plain” name perhaps indicated a non-sweetened yoghurt. When Tessa did some in-store research for us in the aisles it reconfirmed what they thought. We tweaked the name to Sweet Jane, chose a warmer colour, pink, and put a clear message on pack about the touch of honey in the yoghurt. Not only were consumers really clear on what’s in the pack, but sales increased by 50%!”

“We asked Tessa to help us look at pack designs in grocery stores, interacting with those who were buying savoury biscuits. Her insights were facinating, surprising and very helpful. They were also completely in line with a separate piece of quantitative data which we ran in parallel. What it demonstrates is that Tessa’s approach provides valuable, actionable insights for a cost that emerging challenger brands can afford.”

“Working with Tessa has been really useful - it us gave clarity and confirmation about some pre-conceived thoughts , provoked much wider thinking and provided some useful ‘quick wins’ which we have already started to action.”

“Working with Tessa is easy. You give her your business itch and she’ll scratch it. She’s not only highly knowledgeable through her FMCG wisdom and experience, but she also gets her hands dirty and will go and do proper research. When I say proper, I mean ‘stand in a fridge supermarket and question people for eight hours a day to find out what your products need to do to walk themselves into their basket and bleep through the till’. WIN.”

“Tessa’s in-store shopper insights were a vital part in giving us the confidence to launch Big Dash in Sainsbury’s, which has gone on to be a successful launch for the business.”