Resources - Browse, Listen and Watch

• Tessa’s free webinars on Growing Your Food Brand, Market Sizing for Your Food Product and Standing Out On Shelf and are hosted on the Froghop Consulting Resources page, as is her Food Founders podcast, Secrets of the Supermarket Shopper Stalker.

• She talks about effective pack messages that grab attention here on the Hungry. podcast.

• Tessa talks food branding on the Challenger Project [1 minute video].

• Tessa discusses doing your own customer research and answering shopper questions with your packaging on Chelsea Ford’s Females in Food podcast, Episode 38.

• Read Tessa’ s views on how shoppers are changing their food and drink shopping during the cost of living crisis.

• “The future of retail packaging looks like value” - read Tessa’ s London Packaging Week interview.

• Read Tessa’ s comments on what’s driving the flurry of premium own label NPD in The Grocer Magazine.

• How to bridge the gap between date and actual shopper needs: Tessa on the Curious Business podcast

Come into the supermarket aisles with me and discover exactly which "pack-vertising", colour, and word cues catch customers' eyes, so you can use them on your product....