Resources - Browse, Listen and Watch

• Listen to what shopper research gives you beyond data on the Curious Business Podcast (above).

• Effective pack messages that grab attention here on the Hungry. podcast.

• Food branding on the Challenger Project [1 minute video].

• Tessa discusses doing your own customer research and answering shopper questions with your packaging on Chelsea Ford’s Females in Food podcast, episode 38.

• Read Tessa’ s views on how shoppers are changing their food and drink shopping during the cost of living crisis.

• “The future of retail packaging looks like value” - read Tessa’ s London Packaging Week interview.

• Read Tessa’ s comments on what’s driving the flurry of premium own label NPD in The Grocer Magazine.

• How to grow your sales: a checklist.

Come into the supermarket aisles with me and discover exactly which "pack-vertising", colour, and word cues catch customers' eyes, so you can use them on your product....