What Rude Health Learnt About Their New Product

Nick and Camilla Barnard of Rude Health asked if I could help with some questions they had.  

I took their new product and, with Tesco's Head office and store permission, put it in the  aisle to see if folk noticed it.

I asked customers whether this new product stood out and what it was  saying about itself.

Here's Camilla's comment:

"Without Tessa we would have made a fantastic food, but we would have put it in the wrong box at the wrong price with the wrong information on pack. Most customers would have walked on by. Now we stand as good a chance as any challenger brand, thanks to Tessa's research."

Thank you, Camilla.

And here's an entirely gratuitous pack shot of Rude Health's lovely granola. Just because.