Nick and Camilla Barnard of Rude Health asked if I could help with some questions they had.
I took their new product and, with Tesco's Head office and store permission, put it in the aisle to see if folk noticed it.
I asked customers whether this new product stood out and what it was saying about itself.
With food inflation, cutting costs on your food bill is attractive. Innocent customers told me recently that they love buying veg pots on promotion.
Innocent announce on their website which supermarket has their products on offer week by week :http://www.innocentdrinks.co.uk/value/
Very helpful to consumers.