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Blog

Filtering by Tag: promotion

5 Reasons Why Challenger Brands Should Be Investing In Ocado, by Jamie Mitchell, CEO of Daylesford Organic

Tessa Stuart

Daylesford Organic's rather beautiful farm shop on Ocado. Here is Jamie Mitchell, CEO of Daylesford Organic, to tell you what being on Ocado has meant for Daylesford's sales:  

"For the past 7 years, I have had a bit of a crush on Ocado. Why? Well, let’s start with the service. As an internet only grocer, they have proved themselves time and again with their world class innovation in web-ordering and delivery. Their shop is the most intuitive of all online offers, and who hasn’t felt the warm glow of customer loyalty when that text arrives to confirm the imminent arrival of a food order, informing you the name of the driver, the name of the van and, in rare circumstances, any items they haven’t been able to fulfill?

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categories Uncategorized
tags challenger brands, customer experience, customer loyalty, daylesford organic, delivery, direct feedback, innocent, Innovation, internet grocer, Jamie Mitchell, large paybacks, Ocado, Ocado is a measured platform for growth, partner for brands, promotion, service, web-ordering

Tessa's Take: Price promotion: good or bad?

Tessa Stuart

With food inflation, cutting costs on your food bill is attractive. Innocent customers told me recently that they love buying veg pots on promotion.  

Innocent  announce on their website which supermarket has their products on offer week by week :http://www.innocentdrinks.co.uk/value/

Very helpful to consumers.

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categories Uncategorized
tags consumer, cutting costs, discounting, food inflation, impact on quality perceptions, margin loss, new brands, price, price resistance, product, promoting, promotion, prompt trial, spikes in sales, value, value perceptions of brand, volume, volume growth