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Blog

Filtering by Tag: daylesford organic

5 Reasons Why Challenger Brands Should Be Investing In Ocado, by Jamie Mitchell, CEO of Daylesford Organic

Tessa Stuart

Daylesford Organic's rather beautiful farm shop on Ocado. Here is Jamie Mitchell, CEO of Daylesford Organic, to tell you what being on Ocado has meant for Daylesford's sales:  

"For the past 7 years, I have had a bit of a crush on Ocado. Why? Well, let’s start with the service. As an internet only grocer, they have proved themselves time and again with their world class innovation in web-ordering and delivery. Their shop is the most intuitive of all online offers, and who hasn’t felt the warm glow of customer loyalty when that text arrives to confirm the imminent arrival of a food order, informing you the name of the driver, the name of the van and, in rare circumstances, any items they haven’t been able to fulfill?

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categories Uncategorized
tags challenger brands, customer experience, customer loyalty, daylesford organic, delivery, direct feedback, innocent, Innovation, internet grocer, Jamie Mitchell, large paybacks, Ocado, Ocado is a measured platform for growth, partner for brands, promotion, service, web-ordering

Why Small Brands Can Always Win Against Big Ones, by Jamie Mitchell, of Daylesford Organic

Tessa Stuart

Jamie Mitchell, formerly Innocent's UK Managing Director, and now CEO of Daylesford Organic, shares with us his  thoughts on why small brands can always win against big ones. Many thanks to you, Jamie.  

In his words:

"Having worked with, met with and generally hung out with lots of small, independent brands, one thing comes through over and over again when I think about which ones are most likely to succeed in their chosen (viciously competitive) market: “I think, therefore I am”. OK, so maybe linking Descartes' existential theories to strategies for small brands may be a bit of a stretch, but let me try and convince you.

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categories Uncategorized
tags be sure who you are, believable, big company brands, big corporate brands, brand managers, brands, chocolate desserts, customers, Daylesford, daylesford organic, engage customers, fake, farm, food trustworthy, genuine relationship, gu, honesty, increasing loyalty, independent, innocent, innovate, integrity, internal; company values, luxury lifestyle brand, natural passion, personality, real, script, set of values, small brands, sustainable food brand