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Blog

Filtering by Tag: increasing loyalty

Why Small Brands Can Always Win Against Big Ones, by Jamie Mitchell, of Daylesford Organic

Tessa Stuart

Jamie Mitchell, formerly Innocent's UK Managing Director, and now CEO of Daylesford Organic, shares with us his  thoughts on why small brands can always win against big ones. Many thanks to you, Jamie.  

In his words:

"Having worked with, met with and generally hung out with lots of small, independent brands, one thing comes through over and over again when I think about which ones are most likely to succeed in their chosen (viciously competitive) market: “I think, therefore I am”. OK, so maybe linking Descartes' existential theories to strategies for small brands may be a bit of a stretch, but let me try and convince you.

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categories Uncategorized
tags be sure who you are, believable, big company brands, big corporate brands, brand managers, brands, chocolate desserts, customers, Daylesford, daylesford organic, engage customers, fake, farm, food trustworthy, genuine relationship, gu, honesty, increasing loyalty, independent, innocent, innovate, integrity, internal; company values, luxury lifestyle brand, natural passion, personality, real, script, set of values, small brands, sustainable food brand