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Blog

Filtering by Tag: service

5 Reasons Why Challenger Brands Should Be Investing In Ocado, by Jamie Mitchell, CEO of Daylesford Organic

Tessa Stuart

Daylesford Organic's rather beautiful farm shop on Ocado. Here is Jamie Mitchell, CEO of Daylesford Organic, to tell you what being on Ocado has meant for Daylesford's sales:  

"For the past 7 years, I have had a bit of a crush on Ocado. Why? Well, let’s start with the service. As an internet only grocer, they have proved themselves time and again with their world class innovation in web-ordering and delivery. Their shop is the most intuitive of all online offers, and who hasn’t felt the warm glow of customer loyalty when that text arrives to confirm the imminent arrival of a food order, informing you the name of the driver, the name of the van and, in rare circumstances, any items they haven’t been able to fulfill?

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categories Uncategorized
tags challenger brands, customer experience, customer loyalty, daylesford organic, delivery, direct feedback, innocent, Innovation, internet grocer, Jamie Mitchell, large paybacks, Ocado, Ocado is a measured platform for growth, partner for brands, promotion, service, web-ordering

Tessa's Take: How To Sell More Without Spending on Marketing

Tessa Stuart

All my clients are feeling squeezed at the moment. Sales are harder to make. Costs are rising and margins declining. Marketing spend is under pressure. Staff are the biggest cost of all, so clients are making staff redundant.  

How can you market without increasing marketing spend?

How do you use fewer staff to deliver an even better service?

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categories Uncategorized
tags buyers, consumers, costs are rising, delight, deliver premium service, empathy, even better service, free marketing, margins declining, rewards, sell more, sellers, service, service to clients, successfully sell

How Do You Balance Bricks and Clicks in a Business?

Tessa Stuart

I recently worked with Graham & Green to look at how their shops were viewed by customers. Graham & Green is a premium, long-established  homewares and interiors brand.  

Were the shops, stock, service, staff, atmosphere and pricing attracting enough spending customers to justify their high street rents?

Was the website attracting a different clientele from the shops?

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categories Uncategorized
tags atmosphere, bricks, business, clicks, customers, discovering the brand on the web, Graham & Green, money, new customers, premium brand, pricing, promoting business digitally, service, shops, staff, stock, tough trading, website