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Filtering by Tag: buyers

Five Tips When You Are Starting Out: Jimmy Cregan, Jimmy's Iced Coffee

Tessa Stuart

It's definitely the weather for iced coffee.  

Jimmy's Iced Coffee, available in Original and Skinny Love,  is very delicious. I thought I'd call up the originator of this refreshing product, Jimmy Cregan, and ask him for his FIve Tips When You're Starting Out. And here they are. Thank you very much, Jim. Jim says:

1. Your idea will wake you up every morning by jumping on your brain. You won't ever wake it up. If this doesn't happen and you wake up thinking how you're going to cook your eggs, it may not be the right idea for now.

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Tessa's Take: How To Sell More Without Spending on Marketing

Tessa Stuart

All my clients are feeling squeezed at the moment. Sales are harder to make. Costs are rising and margins declining. Marketing spend is under pressure. Staff are the biggest cost of all, so clients are making staff redundant.  

How can you market without increasing marketing spend?

How do you use fewer staff to deliver an even better service?

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