Just before Christmas, one of the Leon founders asked me to look at transaction times in their peak lunchtime trading hour in one of the branches.
How could transactions with customers be made faster? Aim: to get more sales through in the crucial lunchtime peak hour.
I did four things simultaneously:
I recently worked with Graham & Green to look at how their shops were viewed by customers. Graham & Green is a premium, long-established homewares and interiors brand.
Were the shops, stock, service, staff, atmosphere and pricing attracting enough spending customers to justify their high street rents?
Was the website attracting a different clientele from the shops?