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Filtering by Tag: Graham & Green
I work with founder-led companies. Innocent, Rude Health, Graham & Green, and Jamsmith, wonderful artisan jam made in the Yorkshire Dales.
The values and beliefs of the founders influence the way these companies think about and do business. They are communicated through branding and packaging.
I've also just worked with an individual client looking at his personal 'brand' and how he comes across to clients.
Read MoreI recently worked with Graham & Green to look at how their shops were viewed by customers. Graham & Green is a premium, long-established homewares and interiors brand.
Were the shops, stock, service, staff, atmosphere and pricing attracting enough spending customers to justify their high street rents?
Was the website attracting a different clientele from the shops?
Read More