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Filtering by Tag: consumer
The only test of whether your packaging design works in store is sales. It's not what the design agency tells you. It's not what you think as the founder; you're probably too close to your product to judge how it comes across to outsiders to your brand.
Stage One: Does it catch the consumer's eye?
Look at the amount of choice she has here.
Read MoreWith food inflation, cutting costs on your food bill is attractive. Innocent customers told me recently that they love buying veg pots on promotion.
Innocent announce on their website which supermarket has their products on offer week by week :http://www.innocentdrinks.co.uk/value/
Very helpful to consumers.
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