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Filtering by Tag: Tessa's Take

Tessa's Take: How To Test Whether Your Packaging Works (with thanks to Innocent Drinks)

Tessa Stuart

The only test of whether your packaging design works in store is sales. It's not what the design agency tells you. It's not what you think as the founder; you're probably too close to your product to judge how it comes across to outsiders to your brand.

Stage One: Does it catch the consumer's eye?

Look at the amount of choice she has here.

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Tessa's Take: Sipsmith's Story Telling Seduction

Tessa Stuart

Last night I learnt how to distill gin. From Sam Galsworthy, the engaging co-founder of Sipsmith Gin in Hammersmith.  Thank you, Sam.I was introduced to Prudence, their beautiful copper pot still. She is a curvaceous and lovely toy, with lots of levers and piers and portholes, through which we could peer to see the botanicals steeping - liquorice, orris root, juniper, cassia bark, Spanish lemon and orange peel...  

I was also re-introduced  to Sipsmith's excellent gin, sloe gin and barley vodka. I've been drinking the gin for a while now, and the sloe gin makes a superb gift for elderly fathers.

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