The only test of whether your packaging design works in store is sales. It's not what the design agency tells you. It's not what you think as the founder; you're probably too close to your product to judge how it comes across to outsiders to your brand.
Stage One: Does it catch the consumer's eye?
Look at the amount of choice she has here.
Last night I learnt how to distill gin. From Sam Galsworthy, the engaging co-founder of Sipsmith Gin in Hammersmith. Thank you, Sam.I was introduced to Prudence, their beautiful copper pot still. She is a curvaceous and lovely toy, with lots of levers and piers and portholes, through which we could peer to see the botanicals steeping - liquorice, orris root, juniper, cassia bark, Spanish lemon and orange peel...
I was also re-introduced to Sipsmith's excellent gin, sloe gin and barley vodka. I've been drinking the gin for a while now, and the sloe gin makes a superb gift for elderly fathers.