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Blog

Filtering by Tag: margin loss

Tessa's Take: Price promotion: good or bad?

Tessa Stuart

With food inflation, cutting costs on your food bill is attractive. Innocent customers told me recently that they love buying veg pots on promotion.  

Innocent  announce on their website which supermarket has their products on offer week by week :http://www.innocentdrinks.co.uk/value/

Very helpful to consumers.

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categories Uncategorized
tags consumer, cutting costs, discounting, food inflation, impact on quality perceptions, margin loss, new brands, price, price resistance, product, promoting, promotion, prompt trial, spikes in sales, value, value perceptions of brand, volume, volume growth