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Filtering by Tag: aisle

What Rude Health Learnt About Their New Product

Tessa Stuart

Nick and Camilla Barnard of Rude Health asked if I could help with some questions they had.  

I took their new product and, with Tesco's Head office and store permission, put it in the  aisle to see if folk noticed it.

I asked customers whether this new product stood out and what it was  saying about itself.

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