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Filtering by Tag: do a taste test at their office

Innocent Spill Their NPD Secrets.....

Tessa Stuart

It's a new year, so why not do things differently, cheaper but better?  

I've worked with Lucy Thomas, NPD Manager at innocent drinks, on several new product development projects. She's agreed to do a bit of sharing on the topic here so you can benefit from innocent's cost-effective ways of developing new products.

Here are her thoughts:

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