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Blog

Tessa's Take: Ways of Seeing the World

Tessa Stuart

I work with founder-led companies. Innocent, Rude Health, Graham & Green, and Jamsmith, wonderful artisan jam made in the Yorkshire Dales.  

The values and beliefs of the founders influence the way these companies think about and do business. They are communicated through branding and packaging.

I've also just worked with an individual client looking at his personal 'brand' and how he comes across to clients.

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Tessa's Take: Minimalist Mince Packaging

Tessa Stuart

I bought this in my Waitrose supermarket today. Minimalist mince packaging, it's like an inflated pillow of film with the mince inside (packaged in a protective atmosphere). This new packaging uses 50% less plastic than the previous version.  

Well done, Waitrose. Now I don't have to throw away rigid plastic meat packaging, which goes straight to landfill and makes me feel guilty. Waitrose save money on packaging, I have less waste.

Win win.

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5 Things I Wish I Had Known: Belinda Williams, Yorkshire Provender

Tessa Stuart

Tessa says: Yorkshire Provender's Soups are delicious. They're very tasty with different, interesting flavours, check them out here: http://www.yorkshireprovender.co.uk/

I was intrigued to see what 5 Things Belinda Williams (below), the founder, could share with us. Here they are. As from the heart as her soups.

Belinda says:

1) Don’t be persuaded by professionals that they know better than you. Follow your instinct and stay confident. Just because someone has been involved in success does not mean it was their own.

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