John Vincent, co-founder of Leon Restaurants, suggested I write a blog. Thanks, John.
John has started a new food business. I got invited along to check it out.
Freshly toasted spelt flatbreads with a variety of toppings. Inexpensive.
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Elina and her dough (source: The Microloan Foundation)
Elina's Backroom Bakery
Twice a week the small hut at the back of Elina Soko’s one bedroom mud brick house is transformed into a bakery, using only a pile of hot coals on the floor.
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I work with founder-led companies. Innocent, Rude Health, Graham & Green, and Jamsmith, wonderful artisan jam made in the Yorkshire Dales.
The values and beliefs of the founders influence the way these companies think about and do business. They are communicated through branding and packaging.
I've also just worked with an individual client looking at his personal 'brand' and how he comes across to clients.
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I bought this in my Waitrose supermarket today. Minimalist mince packaging, it's like an inflated pillow of film with the mince inside (packaged in a protective atmosphere). This new packaging uses 50% less plastic than the previous version.
Well done, Waitrose. Now I don't have to throw away rigid plastic meat packaging, which goes straight to landfill and makes me feel guilty. Waitrose save money on packaging, I have less waste.
Win win.
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Tessa says: Yorkshire Provender's Soups are delicious. They're very tasty with different, interesting flavours, check them out here: http://www.yorkshireprovender.co.uk/
I was intrigued to see what 5 Things Belinda Williams (below), the founder, could share with us. Here they are. As from the heart as her soups.
Belinda says:
1) Don’t be persuaded by professionals that they know better than you. Follow your instinct and stay confident. Just because someone has been involved in success does not mean it was their own.
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