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Blog

Filtering by Tag: Waitrose

Tessa's Take: Ella's Kitchen and Emotion

Tessa Stuart

Yesterday in Waitrose, I watched a 10-month old toddler in a pushchair lean over to the supermarket basket his father had placed by his pushchair, while his parents chatted, waiting in the queue to pay. He chose this product and some bananas from the other products in the basket. He recognised "his" product by the colours, shape and texture of the packaging. I could see him enjoying the colour and feel of the Ella's Kitchen pouch.  

His young, new, mother looked at me and said: "I know I should be making him home-cooked food, and I do but sometimes it's so easy to buy these..."

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categories Uncategorized
tags baby food packaging, Branding, break the rules, bright, challenger brands, colourful, colours, consumers, convenience, Ella's Kitchen, emotion, food, Innovation, innovative, mums, pack, packaging, Paul Lindley, pouch, premium, products, Quality, shape, supermarket, texture, Waitrose

Tessa's Take: Minimalist Mince Packaging

Tessa Stuart

I bought this in my Waitrose supermarket today. Minimalist mince packaging, it's like an inflated pillow of film with the mince inside (packaged in a protective atmosphere). This new packaging uses 50% less plastic than the previous version.  

Well done, Waitrose. Now I don't have to throw away rigid plastic meat packaging, which goes straight to landfill and makes me feel guilty. Waitrose save money on packaging, I have less waste.

Win win.

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categories Uncategorized
tags 50% less plastic, biodegradable, butcher, cornstarch, leakage, less waste, mince wrapped in greaseproof paper, packaged in a protective atmosphere, packaging, plastic bag, solution, spaghetti bolonnaise, straight to landfill, supermarket, Waitrose, Waitrose save money