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Filtering by Tag: friends who work in offices

Innocent Spill Their NPD Secrets.....

Tessa Stuart

It's a new year, so why not do things differently, cheaper but better?  

I've worked with Lucy Thomas, NPD Manager at innocent drinks, on several new product development projects. She's agreed to do a bit of sharing on the topic here so you can benefit from innocent's cost-effective ways of developing new products.

Here are her thoughts:

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categories Uncategorized
tags a polarising product, avoid bias, benchmark against competition, consumer research, cost effective, do a taste test at their office, do things differently, find out where your consumers are, friends and family, friends who work in offices, getfeedback on your products, honest as possible, in unbranded packaging, innocent, innocent drinks, New Product Development, product formulation, secrets, set clear targets, shake it up, tap your contacts, target consumer, taste testing, test on as many people as possible, useful advice