With food inflation, cutting costs on your food bill is attractive. Innocent customers told me recently that they love buying veg pots on promotion.
Innocent announce on their website which supermarket has their products on offer week by week :http://www.innocentdrinks.co.uk/value/
Very helpful to consumers.
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I love Rude Health products. Not just because they taste good. But because they are made by a small company who are passionate about what they do and how they do it.
As marketeers of our products and services, we say what we do and how we do it. But we don't often say why. Here's my attempt to define my why.
Why do I love research work for smaller, growing companies (innocent way back in 2004, Rude Health now)?
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I nipped out of the office on Friday. To Shoreditch. To the innocent 5-a-day for £5 lunch. (There's me on the right in the purple cardi Crackberrying away, waiting for my lunch guest.)
The food was excellent. Beetroot and horseradish perogi with sour cream, paprika and pickled red cabbage, and sweet potato brik with roasted pepper, courgette and chickpea salad. Innocent gave us the recipes on arty cards to take home.
Next, we waddled past the lettuce wall.
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Compost Californian style, snapped by my Californian winery owner cousin. Thanks, Kathleen!
I think we can all relate to the wider message of this packaging.
Don't accept any old crap.
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I am currently addicted to Fru's blackcurrant and raspberry mini pot, a delicious tiny fruity mousse-y confection, with the same calories as a yogurt. It cheers up my lunchtimes no end.
My thanks to James Averdieck, the founder of Gu and Fru. Here are the five things he says he wished he'd known when he started the business:
1. The importance of equity when considering funding/incentivisation. Equity is precious - don't give it away easily just because your business is worth nothing at the start. One day, if your business is successful, 1% of the business could be worth £300,000 - which puts a lot into perspective.
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