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Blog

Filtering by Category: Uncategorized

Tessa's Take: Price promotion: good or bad?

Tessa Stuart

With food inflation, cutting costs on your food bill is attractive. Innocent customers told me recently that they love buying veg pots on promotion.  

Innocent  announce on their website which supermarket has their products on offer week by week :http://www.innocentdrinks.co.uk/value/

Very helpful to consumers.

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Tessa's Take: Why We Buy the Why

Tessa Stuart

I love Rude Health products. Not just because they taste good. But because they are made by a small company who are passionate about what they do and how they do it.  

As marketeers of our products and services, we say what we do and how we do it. But we don't often say why. Here's my attempt to define my why.

Why do I love research work for smaller, growing companies (innocent way back in 2004, Rude Health now)?

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Tessa's Take: Bringing Your Brand to Life

Tessa Stuart

I nipped out of the office on Friday. To Shoreditch. To the innocent 5-a-day for £5 lunch. (There's me on the right in the purple cardi Crackberrying away, waiting for my lunch guest.)  

The food was excellent. Beetroot and horseradish perogi with sour cream, paprika and pickled red cabbage, and sweet potato brik with roasted pepper, courgette and chickpea salad. Innocent gave us the recipes on arty cards to take home.

Next, we waddled past the lettuce wall.

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How Do You Balance Bricks and Clicks in a Business?

Tessa Stuart

I recently worked with Graham & Green to look at how their shops were viewed by customers. Graham & Green is a premium, long-established  homewares and interiors brand.  

Were the shops, stock, service, staff, atmosphere and pricing attracting enough spending customers to justify their high street rents?

Was the website attracting a different clientele from the shops?

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