I love Rude Health products. Not just because they taste good. But because they are made by a small company who are passionate about what they do and how they do it.
As marketeers of our products and services, we say what we do and how we do it. But we don't often say why. Here's my attempt to define my why.
Why do I love research work for smaller, growing companies (innocent way back in 2004, Rude Health now)?
Because I get a massive kick out of helping intelligent passionate people connect their good businesses better with consumers.
Achieving that is often just about being more of what you naturally are and letting consumers see that.
But being clever about how you do it because consumers have a million things in their heads and you have to get noticed.
That's why I love Rude Health's rants - it gives the company an actual (and passionate) voice, and a range of voices, not just a pack on a shelf.
Tell people the why, not just the what and the how.
Can you think about your why today?