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Filtering by Tag: enjoy the freedom

5 Things I Wish I Had Known: James Averdieck of Gu

Tessa Stuart

I am currently addicted to Fru's blackcurrant and raspberry mini pot, a delicious tiny fruity mousse-y confection, with the same calories as a yogurt. It cheers up my lunchtimes no end.

My thanks to James Averdieck, the founder of Gu and Fru. Here are the five things he says he wished he'd known when he started the business:

1. The importance of equity when considering funding/incentivisation. Equity is precious - don't give it away easily just because your business is worth nothing at the start. One day, if your business is successful, 1% of the business could be worth £300,000 - which puts a lot into perspective.

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categories Uncategorized
tags auction, dynamic, enjoy the freedom, Equity, Exit, flexible, freedom, fru, gu, independence, Innovation, james averdieck, money, premium, puds, research, scale the business, small, small company mentality, trust your gut instinct