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Blog

Innocent Spill Their NPD Secrets.....

Tessa Stuart

It's a new year, so why not do things differently, cheaper but better?  

I've worked with Lucy Thomas, NPD Manager at innocent drinks, on several new product development projects. She's agreed to do a bit of sharing on the topic here so you can benefit from innocent's cost-effective ways of developing new products.

Here are her thoughts:

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categories Uncategorized
tags a polarising product, avoid bias, benchmark against competition, consumer research, cost effective, do a taste test at their office, do things differently, find out where your consumers are, friends and family, friends who work in offices, getfeedback on your products, honest as possible, in unbranded packaging, innocent, innocent drinks, New Product Development, product formulation, secrets, set clear targets, shake it up, tap your contacts, target consumer, taste testing, test on as many people as possible, useful advice

Tessa's Take: Leon Restaurants: Helping Them to Make More Money In Less Time

Tessa Stuart

Just before Christmas, one of the Leon founders asked me to look at transaction times in their peak lunchtime trading hour in one of the branches.  

How could transactions with customers be made faster? Aim: to get more sales through in the crucial lunchtime peak hour.

I did four things simultaneously:

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categories Uncategorized
tags being efficient, branches, customer transactions, get more sales, Increasing Sales, knowing the menu, Leon restaurants, make more money in less time, menu choices, observing customers' behaviour, Old Compton St, sell more quickly, staff, stamping loyalty cards, Tessa, timing transactions, up-selling

What Rude Health Learnt About Their New Product

Tessa Stuart

Nick and Camilla Barnard of Rude Health asked if I could help with some questions they had.  

I took their new product and, with Tesco's Head office and store permission, put it in the  aisle to see if folk noticed it.

I asked customers whether this new product stood out and what it was  saying about itself.

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categories Uncategorized
tags aisle, box, challenger brand, customers, granola, new product, Nick and Camilla Barnard, pack, packaging, price, question, Rude Health, stood out, store permission, Tesco, Tessa@s research

5 Things To Consider about Private Equity: Libby Gibson, Piper

Tessa Stuart

 asked Libby Gibson (pictured above) of Piper Private Equity to come up with 5 Things to Consider when going for private equity. Piper have worked with Boden, Bottlegreen, Las Iguanas, and many other brands. For more on their background and approach:  www.piperprivateequity.com  

Thank you, Libby.

Libby's 5 questions for you are:

1) Do you like the people? Firstly and most importantly, you need to ask yourself if you like the people. I describe it as like a marriage - they are going to be an integral part of your business for the next 3-5 years, so the right chemistry is vital.

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categories Uncategorized
tags add value, advisers, business, entrepreneurs, finding money, fund-raising, how much money do you really need, industry, know your investors, partners that understand your sector, Private Equity, your equity is precious