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I work with founder-led companies. Innocent, Rude Health, Graham & Green, and Jamsmith, wonderful artisan jam made in the Yorkshire Dales.
The values and beliefs of the founders influence the way these companies think about and do business. They are communicated through branding and packaging.
I've also just worked with an individual client looking at his personal 'brand' and how he comes across to clients.
Read MoreI bought this in my Waitrose supermarket today. Minimalist mince packaging, it's like an inflated pillow of film with the mince inside (packaged in a protective atmosphere). This new packaging uses 50% less plastic than the previous version.
Well done, Waitrose. Now I don't have to throw away rigid plastic meat packaging, which goes straight to landfill and makes me feel guilty. Waitrose save money on packaging, I have less waste.
Win win.
Read MoreTessa says: Yorkshire Provender's Soups are delicious. They're very tasty with different, interesting flavours, check them out here: http://www.yorkshireprovender.co.uk/
I was intrigued to see what 5 Things Belinda Williams (below), the founder, could share with us. Here they are. As from the heart as her soups.
Belinda says:
1) Don’t be persuaded by professionals that they know better than you. Follow your instinct and stay confident. Just because someone has been involved in success does not mean it was their own.
Read MoreI found this excellent regional snack recently in Puglia, Southern Italy. Basically little cooked dough twists, made by Pugliese Temptations.
I love it for its name. Ta-ra! Who could fail to be cheered by that?
Also for its brazen (but surprisingly accurate) product claim:
.... And the hunger goes away!
Read MoreI've just done a project for innocent drinks, interviewing consumers in the aisles.
There is no better final way to check the appeal of a new product before you commit to production runs than to put it on the shelf in the supermarket, and see if it catches shoppers' attention. Do they see it as they come round into the aisle? Do they pause, approach it and pick it up? Does it stand out against its competitors? Will it sell?
In this case, it did. It frequently went into trolleys and off down the aisle towards the check-out. I had to run after people and explain to them that it wasn't quite a finished product, and that, no, they couldn't buy it yet.
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