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Blog

5 Things To Consider about Private Equity: Libby Gibson, Piper

Tessa Stuart

 asked Libby Gibson (pictured above) of Piper Private Equity to come up with 5 Things to Consider when going for private equity. Piper have worked with Boden, Bottlegreen, Las Iguanas, and many other brands. For more on their background and approach:  www.piperprivateequity.com  

Thank you, Libby.

Libby's 5 questions for you are:

1) Do you like the people? Firstly and most importantly, you need to ask yourself if you like the people. I describe it as like a marriage - they are going to be an integral part of your business for the next 3-5 years, so the right chemistry is vital.

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Tessa's Take: Ways of Seeing the World

Tessa Stuart

I work with founder-led companies. Innocent, Rude Health, Graham & Green, and Jamsmith, wonderful artisan jam made in the Yorkshire Dales.  

The values and beliefs of the founders influence the way these companies think about and do business. They are communicated through branding and packaging.

I've also just worked with an individual client looking at his personal 'brand' and how he comes across to clients.

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Tessa's Take: Minimalist Mince Packaging

Tessa Stuart

I bought this in my Waitrose supermarket today. Minimalist mince packaging, it's like an inflated pillow of film with the mince inside (packaged in a protective atmosphere). This new packaging uses 50% less plastic than the previous version.  

Well done, Waitrose. Now I don't have to throw away rigid plastic meat packaging, which goes straight to landfill and makes me feel guilty. Waitrose save money on packaging, I have less waste.

Win win.

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