I nipped out of the office on Friday. To Shoreditch. To the innocent 5-a-day for £5 lunch. (There's me on the right in the purple cardi Crackberrying away, waiting for my lunch guest.)
The food was excellent. Beetroot and horseradish perogi with sour cream, paprika and pickled red cabbage, and sweet potato brik with roasted pepper, courgette and chickpea salad. Innocent gave us the recipes on arty cards to take home.
Next, we waddled past the lettuce wall.
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Compost Californian style, snapped by my Californian winery owner cousin. Thanks, Kathleen!
I think we can all relate to the wider message of this packaging.
Don't accept any old crap.
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I am currently addicted to Fru's blackcurrant and raspberry mini pot, a delicious tiny fruity mousse-y confection, with the same calories as a yogurt. It cheers up my lunchtimes no end.
My thanks to James Averdieck, the founder of Gu and Fru. Here are the five things he says he wished he'd known when he started the business:
1. The importance of equity when considering funding/incentivisation. Equity is precious - don't give it away easily just because your business is worth nothing at the start. One day, if your business is successful, 1% of the business could be worth £300,000 - which puts a lot into perspective.
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Tom Mercer, an ex-management consultant, set out to challenge the accepted notions of breakfast on the go in 2006. His bircher breakfasts and oat shakes, boldly branded by Pearlfisher, are now available at London train stations, Waitrose, Ocado and on Virgin flights. Tom's aim is to banish bad breakfasts. His wholegrain jumbo oats soaked in apple juice, combined with low fat Dorset probiotic yoghurt and fruit, are sustaining and delicious. (Especially the blueberry one.)
Check out his splendid Vote for Oats campaign here: http://www.youtube.com/watch?v=6llHZvmJPFw
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Giles Brook co-founded Bear, healthy fruit snacks, and has the European rights to Vita Coco, a coconut drink, which recently sustained John Isner in his marathon Wimbledon match.
His Ten Things are:
1. Keep it simple. Get your business plan onto one page. The real test is that unprompted, someone should be able to pick it up and understand your business strategy without you explaining a thing.
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