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Filtering by Tag: tone of voice

Are You A Challenger Brand?

Tessa Stuart

Tom Mercer, an ex-management consultant, set out to challenge the accepted notions of breakfast on the go in 2006. His bircher breakfasts and oat shakes, boldly branded by Pearlfisher, are now available at  London train stations, Waitrose, Ocado and on Virgin flights. Tom's aim is to banish bad breakfasts.  His wholegrain jumbo oats soaked in apple juice, combined with low fat Dorset probiotic yoghurt and fruit, are sustaining and delicious. (Especially the blueberry one.)  

Check out his splendid Vote for Oats campaign here:

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