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Filtering by Tag: focus on target market

Ten Things by Giles Brook of Bear

Tessa Stuart

Giles Brook co-founded Bear, healthy fruit snacks, and has the European rights to Vita Coco, a coconut drink, which recently sustained John Isner in his marathon Wimbledon match.

His Ten Things are:

1. Keep it simple. Get your business plan onto one page. The real test is that unprompted, someone should be able to pick it up and understand your business strategy without you explaining a thing.

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