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Filtering by Tag: cereal purchases

Tessa's Take: Have You Got Designs on Customers?

Tessa Stuart

I  repeatedly research pack design and pack communications for Firefly Tonics, innocent drinks, and Rude Health.  

For Rude Health, we needed to compel attention for their  - newly listed in 350 Tesco stores - granola. And explain what granola is - it's a new category - and unfamiliar.  And compete with all those habitual brightly coloured cereal purchases in the cereal aisle. Off the back of the consumer research we did, Rude Health employed a bright colour,  made the word Granola very big,  made the product shot appealing (it couldn't be a window for technical reasons but it looks like one), listed out the ingredients clearly.

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