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Filtering by Tag: browsing

Tessa's Take: Have You Got Designs on Customers?

Tessa Stuart

I  repeatedly research pack design and pack communications for Firefly Tonics, innocent drinks, and Rude Health.  

For Rude Health, we needed to compel attention for their  - newly listed in 350 Tesco stores - granola. And explain what granola is - it's a new category - and unfamiliar.  And compete with all those habitual brightly coloured cereal purchases in the cereal aisle. Off the back of the consumer research we did, Rude Health employed a bright colour,  made the word Granola very big,  made the product shot appealing (it couldn't be a window for technical reasons but it looks like one), listed out the ingredients clearly.

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categories Uncategorized
tags browsing, cereal aisle, cereal purchases, consumer research, customers, designs, Firefly Tonics, ingredients, innocent drinks, new category, pack, pack communications, packaging, product shot, research pack design, Rude Health, sales, sell more, shopper, stand out, supermarket, trolley