A Silk Purse from a Sow's Side: Quality and the Ginger Pig

These are not just steaks. These are aged steaks.  

Any butcher can offer aged steaks.

Everything in this shop underlines quality and provenance. The elegantly cursive gilded logo, the nostalgic Plum Pudding notice on the wall evoking comforting Dickensian hints of Christmas, plenty, family and jollity,  the bloodied aprons of the butchers, the carcasses they are constantly hefting...

The steaks really ARE melt in the mouth good. They are what they say they are.

Without quality at the centre of your offering, you can do all the marketing and branding you like, but there's a space in the middle of your offer.