I've been working with itsu.
I had a great time chatting to itsu customers about what they love about itsu and what they'd like more of on the shelves.
It was a "snapshot" of all the different reasons why folk visit itsu.
Are you asking your customers how your product fits into their day, or their evening, or their bag on the way home from work?
You can ask them when you are sampling, it's the perfect time to get a little conversation going with them as they taste your product.
Have a go. You'll learn so much.