Claire of Breckland Orchard, maker of posh pop, has all the freshness and zing of one of her drinks, and here she is to share her Four Things with you, in her words:
1. SHARE EVERYTHING YOU KNOW
"Sam Walton, the founder of Wal*Mart, had a great saying: ‘Share everything you can with your suppliers. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them’.
I was the Mars Account Director for Asda for several years, and although Sam’s words kind of made sense then, it’s only when I started my own business that they really hit home.Read More