How to Grow Sales

1. Increase your market share by substantially growing your customer base amongst light users, non-users and switchers from other brands. ALL brands have many occasional buyers. (Loyal buyers'll buy you anyway.)

2. Be easy to buy. Increase your stockists. Getting new listings in stores reaches non-buyers who buy. Brands that are easier to buy, for more people, on more occasions, get bought more often.

3. Create strong unique identifying characteristics in your branding - colour, pack shape, font style.

4. Shoppers are adept at screening out brands. Get noticed. Have good in-store displays. Shelf space IS advertising. Memories of seeing your brand on shelf create more positivity towards it in shoppers' synapses. Use activations, like the current Pip & Nut breakfast combo in shippers with Plenish and Quaker Oats in Sainsbury.

5. Refresh and build memories of your brand's distinctive visual cues. Shoppers use colours, style and size of packaging to identify and notice specific brands.

6. Be consistent. Packaging changes are particularly hard on occasional buyers of your brand.

7. Stay competitive. Don't rule yourself out of being bought by being too premium.

8. Sample! Like MOJU shots are right now.

9. Provide value and reasons to use your product with recipes like Bold Bean Co do, getting crazy high organic reach.