Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to Be Loved
How did the founders of innocent drinks, Rude Health, Higgidy and MOMA! beat thousands of other fabulous food entrepreneurs to win a space on the supermarket shelves? And once they were there, how did they win the battle to convince sceptical, time-strapped shoppers to try them over the competition?
This short, practical and tip-filled book will show you:
- Why the story behind your product is just as important as the taste.
- How to pick the perfect price point (and how raising your prices can make people buy more).
- How to avoid the nightmare of being ousted from the shelf by your competitors.
- The packaging mistakes that mean you’re unnecessarily increasing your costs and turning off customers.
With contributions from the founders of innocent drinks, Rude Health, Higgidy, Jimmy’s Iced Coffee and many others, Packed – The Food Entrepreneur’s Guide condenses years of hard-won experience into insights that will get your products flying off the shelves in no time!