Elina and her dough (source: The Microloan Foundation)
Elina's Backroom Bakery
Twice a week the small hut at the back of Elina Soko’s one bedroom mud brick house is transformed into a bakery, using only a pile of hot coals on the floor.
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I recently worked with Graham & Green to look at how their shops were viewed by customers. Graham & Green is a premium, long-established homewares and interiors brand.
Were the shops, stock, service, staff, atmosphere and pricing attracting enough spending customers to justify their high street rents?
Was the website attracting a different clientele from the shops?
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